Work that makes a difference

At Story, we believe in ‘work that makes a difference’. This thought defines us.

Creating campaigns that resonate and drive meaningful change for each and everyone of our

clients. To do this, we foster a culture of growth, creativity and enrichment in the workplace,

ensuring our team thrives and finds purpose in the work that they produce. We believe this

creates a virtuous circle benefiting our clients, empowering our team and creating impactful,

vibrant work that, well… works.

Some of our clients

Recent work

Macmillan

Taking over responsibility for promoting this iconic fundraiser in 2023, led to Coffee Mornings’ re-boot.

Exceeded ROI targets. Increased host recruitment. Lower CPA. Reached new audiences. Increased y/y donations by £3.5m.

Keter

The successful positioning and pan-European launch of Keter's new premium Signature range that has outperformed initial sales KPIs by 620% and led to supply restrictions across Europe as manufacturing output catches up with demand.

Halfords

During Covid, Halfords colleagues were unsure about still having to keep the stores open when most others had to stay at home. Our proactive campaign reframed their role as being 'Here for the Heroes', supporting the doctors, nurses, food delivery teams and others remain mobile so that they could provide their essential services. The campaign turned uncertainty to pride across over 10,000 colleagues.

Citizens Advice

Citizens Advice were struggling with people understanding the breadth of great work they do,  to combat this, we created their first brand awareness campaign and proposition as 'The People's Champion'. The campaign included a video, and OOH in key areas.

The campaign beat all the KPIs with a benchmark-beating film view completion rate, and an increase in brand awareness and understanding.

Bacofoil

Our new performance marketing campaign is optimizing Bacofoil's Amazon shop to drive further sales and Subscribe & Save sign-ups.

The optimization is ongoing, sales growing and each successive month outperforming the prior month. Similarly, our first Black Friday campaign for sister brand, Melitta, out-performed all previous campaigns and resulted in the activity being paused early due to lack of stock availability.

Melanie Humphries - High Value Events Manager, Macmillan Cancer Support

"It was a pleasure to work with Story to help us make it the best year yet. Story were a true pleasure to work with, and took a lot of the stress away. I cannot thank them enough."

What we do

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